“GLOBAL SURVEY FINDS MOST PREFER EXPANDING GDP WITH HEALTH, EDUCATION, AND ENVIRONMENTAL DATA”
The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey repeats questions asked in 2007, 2009, and 2013 polls in Australia, Brazil, Canada, China, France, Germany, India, Kenya, Russia, the UK, and the USA. The general public (n=1,000 in each country) were again asked to choose between continuing money-based GDP to steer national progress or to add statistics on health, education, and the environment. Overall, an average of 72 percent prefer broadening GDP with such additional data.
These GlobeScan-Ethical Markets surveys were launched at the European Parliament at the EU Commission’s “Beyond GDP” conference in 2007 by Ethical Markets’ CEO Dr. Hazel Henderson, a US cabinet-level science policy advisor (www.beyond-gdp.eu), and reconfirmed in the later polls. Henderson said “Yet financial markets, media, most governments and companies, and their economists persist in ‘the GDP fetishism’ described by economist Joseph Stiglitz. The 2020 survey shows that people are still ahead of economists, financiers, corporations, governments, and politicians.”
Today, many seem to prefer the United Nations Sustainable Development Goals (SDGs), the Human Development Index (HDI), and the Gross National Happiness Index (GNH) developed in the nation of Bhutan (not included in the survey). Governments, city mayors, and many companies are now scrambling to catch up, as in the “C40 Mayors’ Agenda for a Green and Just Recovery,” July 2020, and the World Economic Forum’s New Nature Economy, Report II “The Future of Nature and Business,” June 2020, which forecasts $10.1 trillion of new business opportunities in valuable natural productivity.
To read the full survey: